Why 1-800-Flowers Doesn’t Rank

by RKF on May 10, 2010 · 0 comments

in Florists

Over at the Outspoken Media blog, Rae Hoffman highlights some obvious reasons big brands aren’t ranking as well as they could. One of the brands she targets is 1-800-Flowers:

I’m not sure what the hell 1-800-Flowers’ SEO staff is doing … I don’t know who the hell is managing their SEO, but they should seriously actually LEARN SEO. Their site is spread through more subdomains than Lindsay Lohan is through drug dealers.

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A Look Ahead – Directory Rankings on Caffeine

by RKF on August 25, 2009 · 2 comments

in Florists

It’s no secret by now that Google has announced a preview of their next infrastructure update.

Given the popularity of our recent report on Florist Directory Rankings (and IYP performance for florists), I thought it might be fun to see how our contenders fared in the “new Google” results.

This time out we threw everything into the blender: Top 10 US markets plus 20 cities with population between 100,000 and 500,000, all the same florist directories and Andrew Shotland’s Top 10 IYP sites.

The results, sorted by their Google Caffeine score: [click to continue…]

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IYP and Local Florist Directory Rankings in Smaller Markets 2009

August 14, 2009

Our previous test compared how Internet Yellow Pages and Local Florist Directories compared across the Top 20 US markets. Based on some feedback we decided to run the test again on mid-market cities with populations between 100,000 and 600,000. Testing criteria was the same as used in the previous report.

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Top Florist Directory Rankings 2009

August 14, 2009

Inspired by Andrew Shotland’s recent review of the top IYP sites based on rankings across various cities (referenced in an earlier post), I decided to run my own test on a number of popular florist directories. I borrowed shamelessly from Andrew’s methodology, so I’ll give a quick outline of my approach before giving you the [...]

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Top Internet Yellow Pages Sites for Rankings

August 14, 2009

Andrew Shotland of Local SEO Guide recently published his research on the top ranking Internet Yellow Pages sites for local businesses. His methodology is laid out in detail within his article, so I won’t repeat it here. In summary, he took the top 20 IYP Business Categories and searched the top 20 US cities by [...]

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Review: Real-Florists.com Directory

April 28, 2009

The Real-Florists.com directory was created with good intentions – intentions that I wholeheartedly applaud. Listing real florist businesses in their local areas makes it easy for consumers to find a local shop and not have to rely on order brokers like FTD, Teleflora, 1800-Flowers – or any of their tens of thousands of affiliates. This [...]

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Webinar On Demand: Google AdWords New Interface

April 28, 2009

Just a quick note to mention that ROI Revolution has posted a video of their webinar on Google’s new AdWords interface. From their announcement: We covered the following top new features: Ever been burned by the content network? This critical new tool will clear away the content network fog and allow you to target specific [...]

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Understanding Google’s Ad Auction

April 17, 2009

With Mother’s Day coming up and every florist facing the prospect of the long wait between the May and December holidays, it’s become more important than ever for florists to capitalize on every effective marketing channel available to them. Pay Per Click marketing can make or break a holiday, and it’s recently become just a [...]

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Valentine’s Day SEO Project

January 30, 2009

Valentine’s Day is fast approaching and internet-savvy florists already have their V-Day products online. Many of you have already begun email marketing campaigns as early as mid-January! Today, I want to talk about an effective way to generate some extra search traffic and funnel it into your ecommerce site. We’re going to go through a [...]

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Article: Email Marketing Tips

January 30, 2009

Florists’ Review magazine, the leading publication in the floral industry IIRC, was kind enough to publish an article I wrote on email marketing. Now, let’s continue the discussion.

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