Social Media and Liability Risks for Florists

by Guest Author on December 23, 2011 · 0 comments

in Social Media

A YouTube video claims falsely to have been shot by a media consulting firm and trashes one of the firm’s clients. A Facebook post cuts and pastes copyrighted material. A Tweet makes a slanderous claim about a person. The result of any of these could be a lawsuit and, if deep pockets are involved, an expensive settlement.

Social media are opening up new ways to incur legal liability for both individuals and companies. All the old concepts apply – slander, libel, plagiarism, trademark infringement – but the possible ways of committing any of these offenses are expanded, and as a result, so are the potential consequences, as well as the difficulty keeping track of it all. [click to continue…]

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GoDaddy Linking Scheme

by RKF on December 22, 2011 · 2 comments

in SEO

Last week SEO and WP veteran Joost de Valk outted GoDaddy (no link for you!) for tricking customers with a nasty little footer link scheme leveraging client web sites.

Sound familiar? It should – this is the same practice we caught Teleflora doing to their florists a few months back. When confronted with the practice TF slightly modified the behaviour to seemingly address florist concerns, though they did not remove the links to Teleflora.com

So why does this announcement from Joost matter to florists? [click to continue…]

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Ways To Measure Effectiveness Of Social Media For Your Business

December 21, 2011

What an Enterprise or Business Must Measure to Achieve Social Media Marketing Effectiveness 1) Facebook Likes and Page Views You can make a company page free of cost on Facebook. Track the results you can see in your Facebook business page to see who is really visiting your page and where they are coming form. [...]

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Florist Directory Report – Fall 2011

October 13, 2011

From time to time we like to report on the various Florist Directories and Internet Yellow Pages sites that are relevant to florists. While many of these sites (but not all!) still count as citations for your local business listings, it’s becoming more and more questionable as to whether or not there is any traffic [...]

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Live Blogging of FFC Atlanta

October 3, 2011

Don’t miss our Live Blogging coverage of the Florists For Change conference on the Real Florists Blog.

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TF Link Scheme Update

September 30, 2011

This is a follow-up to the post Teleflora Linking Scheme – Are You A Victim?.

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Teleflora Linking Scheme – Are You A Victim?

September 28, 2011

Thousands of Florists Are Unwittingly Contributing To TF.com’s SEO Efforts In the world of internet marketing, links are the currency that powers the economy of search and user behaviour. Consider: Links enable users to move from one page to the next, be it from page to page on the same site, or from one site [...]

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SEO basics for small businesses (Part 10)

July 27, 2011

By now, I hope, all small business operators who have been following my blog have come to understand the importance of SEO. To review it in a nutshell, SEO is important if you want to compete successfully with your niche competitors and emerge as a winner in your field. The size of your florist outlet [...]

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Stop Selling Bouquets (and Start Selling Moments)

July 26, 2011

Your customers aren’t coming to your site to buy flowers. They’re not coming to purchase quick delivery or a red rose bouquet. Your customers aren’t coming to your site to buy keywords. Don’t let your product descriptions focus on the literal bouquet; instead, make it focus on the moment surrounding that bouquet. What Product Descriptions Should Be We’ll readily admit [...]

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SEO and SEM – are they one and the same? (Part 9)

July 25, 2011

I wish to devote this blog to a very common question which is many a time raised by amateur internet marketers and small business owners at webmasters– are SEO and SEM the same? The internet technology is so rapidly evolving that terminologies associated with it are also appearing at an amazing speed and very often [...]

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