It’s no secret that content engagement is a crucial part of every retailer’s web marketing strategy, but how do you know when users are actually being engaged? It seems intuitive enough that you would need a powerful way to track Continue reading
Google Analytics is hugely under-utilized though it has very useful features. One of these is the ability to create custom reports that display only the data that you or your customers want to see. Custom reports let you filter your metrics based on Continue reading
As all online retailers know, search engine optimization (SEO) is essential for attracting traffic. More traffic leads to more sales, which makes SEO a worthwhile investment for all retail florists. But how do you know that your SEO strategy is Continue reading
A well-planned advertising campaign – whether through paid search like AdWords, social media, or even content marketing – can bring in a lot of traffic to your site, hopefully leading to more sales and more profits. But how do you Continue reading
As a business owner you know how important it is to track key aspects of your business. However, most florists are not comfortably familiar with reading and understanding website date, or knowing which data points are more important than others. If you Continue reading
Most of the discussion about online marketing focus on bringing people to your website, but the goal of marketing is not views – it’s sales. That’s why it is so important to pay attention to your conversion optimization – getting Continue reading
Google Analytics is a powerful program for examining website performance, but there are times when slicing and parsing historical data is not enough. GA’s Real-Time reports give you a live look at what customers are doing on your website right now. These Continue reading
Google Analytics is a free, massively popular analytics program for tracking a number of website performance features. While ‘landing page’ can be used to refer to a specially crafted marketing page, in this context it simply means the page on Continue reading
In the world of small business today a dedicated web presence is a necessity for success. Using social media, having an interactive and informative website and providing your customers with an incentive to visit are all excellent tools to build Continue reading
You are always looking for new ways to reach new customers. You are always looking for new ways to reach existing customers. This is typically where Internet marketing comes into play. One of the Internet marketing tools you can add Continue reading
