Over at the Outspoken Media blog, Rae Hoffman highlights some obvious reasons big brands aren’t ranking as well as they could. One of the brands she targets is 1-800-Flowers: I’m not sure what the hell 1-800-Flowers’ SEO staff is doing … I don’t know who the hell is managing their SEO, but they should seriously [...]
It’s no secret by now that Google has announced a preview of their next infrastructure update. Given the popularity of our recent report on Florist Directory Rankings (and IYP performance for florists), I thought it might be fun to see how our contenders fared in the “new Google” results. This time out we threw everything [...]
Florists’ Review magazine, the leading publication in the floral industry IIRC, was kind enough to publish an article I wrote on email marketing. Now, let’s continue the discussion.
It’s been a long time … far too long, in my opinion, since I’ve been able to post on the Florist SEO blog. You see, things have been a little crazy around Strider HQ of late. We’ve had a crush of florists registering for our Florist 2.0 ecommerce sites, and everyone wants to be live [...]
Kalena Jordan of Search Engine College writes an entry-level article aimed at small business owners. She offers tips on dealing with your web designer to make sure your site is SEO friendly. She even uses florists as an example
One of my favourite people ever, not to mention favourite florists, is Cathy Hillen-Rulloda. I think she hates it when I say that in public … but, that’s the price she has to pay for being awesome. In addition to being featured in an article on small business online success on Search Engline Land, Cathy [...]
Thanks to Rich from the Bloomery, a florist in Butler, PA, for submitting this photo of a pair of Poppies about to open. Rich says: I call this one “Morning Breath”. It’s a pair of poppies shortly before they open. This is Rich Dudley from The Bloomery Florist Boutique in Butler, PA. I’m an avid [...]
Since I still haven’t gotten around to selecting more images to rotate in the top area of this site, I’m opening the floor to you the readers. If you are a florist, photographer or in some other way the owner of a nice picture of flowers, preferably your own work, please submit the picture to [...]
It’s just over a week old, but this article from the WSJ on independent coffee shops thriving despite Starbucks is still worth mentioning. It speaks directly to the environment and circumstances facing many retail florists in today’s market as they try to compete with big chains and supermarkets.