From the category archives:

Florists

It’s no secret by now that Google has announced a preview of their next infrastructure update.
Given the popularity of our recent report on Florist Directory Rankings (and IYP performance for florists), I thought it might be fun to see how our contenders fared in the “new Google” results.
This time out we threw everything into the [...]

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Article: Email Marketing Tips

by RKF on January 30, 2009 · 1 comment

in Florists

Florists’ Review magazine, the leading publication in the floral industry IIRC, was kind enough to publish an article I wrote on email marketing. Now, let’s continue the discussion.

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So where you been?

by RKF on November 21, 2008 · 3 comments

in Florists

It’s been a long time … far too long, in my opinion, since I’ve been able to post on the Florist SEO blog.
You see, things have been a little crazy around Strider HQ of late. We’ve had a crush of florists registering for our Florist 2.0 ecommerce sites, and everyone wants to be live before [...]

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Is Your Web Designer Keeping Secrets?

by RKF on September 13, 2008 · 2 comments

in Florists

Kalena Jordan of Search Engine College writes an entry-level article aimed at small business owners. She offers tips on dealing with your web designer to make sure your site is SEO friendly. She even uses florists as an example :)

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Hat Tip To The Queen of Floral SEO

by RKF on September 10, 2008 · 2 comments

in Florists

One of my favourite people ever, not to mention favourite florists, is Cathy Hillen-Rulloda. I think she hates it when I say that in public … but, that’s the price she has to pay for being awesome.
In addition to being featured in an article on small business online success on Search Engline Land, Cathy was [...]

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“Morning Breath”

by RKF on September 7, 2008 · 0 comments

in Florists

Thanks to Rich from the Bloomery, a florist in Butler, PA, for submitting this photo of a pair of Poppies about to open. Rich says:
I call this one “Morning Breath”.  It’s a pair of poppies shortly before they open.
This is Rich Dudley from The Bloomery Florist Boutique in Butler, PA. I’m an avid photo hobbyist, [...]

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Display Your Images

by RKF on September 5, 2008 · 0 comments

in Florists

Since I still haven’t gotten around to selecting more images to rotate in the top area of this site, I’m opening the floor to you the readers.
If you are a florist, photographer or in some other way the owner of a nice picture of flowers, preferably your own work, please submit the picture to us. [...]

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Are Big Chains Really A Threat?

by RKF on September 4, 2008 · 3 comments

in Florists

It’s just over a week old, but this article from the WSJ on independent coffee shops thriving despite Starbucks is still worth mentioning. It speaks directly to the environment and circumstances facing many retail florists in today’s market as they try to compete with big chains and supermarkets.

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