Search Engine Optimization tips for florists
When you’re running a small business, the allocation and investment of your business funds is extremely important in the success of your business. We’ll give you actionable steps to take to make sure that you’re spending your PPC funds appropriately.
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Google Adwords has been around for quite some time now and yet some online business marketers seem to have some reservations about using Adwords mainly because it doesn’t seem like an effective way to market your business. The content network is vast and the main perception is that your ads will just get drowned out [...]
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PPC is an important strand of your web analysis. One of the cool things about PPC data is that you don’t need a lot of history to draw conclusions from it – a few weeks is enough time to give you an idea of how well a campaign is performing. Google Adwords data is included [...]
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Recently on the FlowerChat forums a florist reported some interesting behaviour by FTD’s “Brand Protection” police. Apparently, FTD is not happy that the florist’s AdWords ad is being displayed in their local market on searches for [FTD Flowers]. The florist in question is an FTD member, though they do not publicize their affiliation. After double-checking [...]
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Just a quick note to mention that ROI Revolution has posted a video of their webinar on Google’s new AdWords interface. From their announcement: We covered the following top new features: Ever been burned by the content network? This critical new tool will clear away the content network fog and allow you to target specific [...]
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With Mother’s Day coming up and every florist facing the prospect of the long wait between the May and December holidays, it’s become more important than ever for florists to capitalize on every effective marketing channel available to them. Pay Per Click marketing can make or break a holiday, and it’s recently become just a [...]
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I haven’t started writing on Pay Per Click marketing, yet, for this blog. It’s a very effective tool, but one that florists fear because it’s the unknown, and it costs money So, in lieu of my own writing on PPC, which will wait until we’ve covered more organic SEO content, here’s an article on PPC [...]
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