SEO

Referral tracking URLs are a fairly common practice. They are used to identify the source of a visitor - for example, if the customer clicked on an AdWords campaign. Tracking referrals in this way can help build useful data to evaluate the effectiveness of different types of marketing.
Here’s an example from a Just Flowers PPC [...]

{ 1 comment }

We’ve got some really solid info for you this week, and yes - it is mandatory weekend reading.

{ 0 comments }

“Stuff Worth Reading” is turning into a sort-of weekly round-up of articles on SEO & Internet Marketing that are relevant to retail florists. I’d go so far as to call it required reading, but that’s just me.
This time around, I’m splitting this into two parts. Over the past week, two FlowerChat members have been instrumental [...]

{ 0 comments }

Here are a few more articles that have come through my RSS reader that are worth a second look:

{ 0 comments }

Not only is it incredibly helpful to claim your local business listings (you don’t even need to have a website!!), it’s harmful not to. Just ask some florists who had their listings hijacked by an affiliate marketer.

{ 0 comments }

I thought I was having a stroke …
Looking through florist websites in Columbus, OH, I clicked on these two links consecutively:
http://www.flowersbymel.com/
http://www.osuflowers.com/
Confused me … customers must LOVE it!

{ 0 comments }

For many internet users “search” = going to Google or Yahoo! and typing in a few words or a question about what they are looking for. Despite more having internet access commonly available at home and work, many users also “search” for a website address, not understanding the difference between the search box and a [...]

{ 0 comments }

In an effort to get caught up on my RSS reading, I’m blitzing through some older blog posts, like the recently mentioned article on big chains. Here are a few more items that are worth mentioning:

Copywriting Tips For Resellers - Florists aren’t exactly resellers, but most are selling the same product images. How can you [...]

{ 0 comments }

Chances are, if you’ve been on the internet for more than a few days, you’ve come across sites that use Flash. Flash technology is used to deliver rich media and interactive experiences, and can be very visually compelling. Is understandable, then, that Flash is a very popular choice for florist websites. After all, if you’re [...]

{ 0 comments }