Search Engine Optimization tips for florists
From the category archives:
Our previous test compared how Internet Yellow Pages and Local Florist Directories compared across the Top 20 US markets.
Based on some feedback we decided to run the test again on mid-market cities with populations between 100,000 and 600,000. Testing criteria was the same as used in the previous report.
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Inspired by Andrew Shotland’s recent review of the top IYP sites based on rankings across various cities (referenced in an earlier post), I decided to run my own test on a number of popular florist directories. I borrowed shamelessly from Andrew’s methodology, so I’ll give a quick outline of my approach before giving you the [...]
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Andrew Shotland of Local SEO Guide recently published his research on the top ranking Internet Yellow Pages sites for local businesses. His methodology is laid out in detail within his article, so I won’t repeat it here. In summary, he took the top 20 IYP Business Categories and searched the top 20 US cities by [...]
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Valentine’s Day is fast approaching and internet-savvy florists already have their V-Day products online. Many of you have already begun email marketing campaigns as early as mid-January!
Today, I want to talk about an effective way to generate some extra search traffic and funnel it into your ecommerce site. We’re going to go through a quick [...]
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A few days after I posted on the dangers associated with tracking URLs, Nathan Buggia did it bigger and better.
Check out his post on Jane & Robot on URL Referrer Tracking for more detail and better explanation than I gave. But, that’s why Nathan and Vanessa are stars & I am not
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Referral tracking URLs are a fairly common practice. They are used to identify the source of a visitor – for example, if the customer clicked on an AdWords campaign. Tracking referrals in this way can help build useful data to evaluate the effectiveness of different types of marketing.
Here’s an example from a Just Flowers PPC [...]
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We’ve got some really solid info for you this week, and yes – it is mandatory weekend reading.
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“Stuff Worth Reading” is turning into a sort-of weekly round-up of articles on SEO & Internet Marketing that are relevant to retail florists. I’d go so far as to call it required reading, but that’s just me.
This time around, I’m splitting this into two parts. Over the past week, two FlowerChat members have been instrumental [...]
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Here are a few more articles that have come through my RSS reader that are worth a second look:
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Not only is it incredibly helpful to claim your local business listings (you don’t even need to have a website!!), it’s harmful not to. Just ask some florists who had their listings hijacked by an affiliate marketer.
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