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IYP and Local Florist Directory Rankings in Smaller Markets 2009

RKF — Fri, 14 Aug 2009 21:53:31 +0000

Our previous test compared how Internet Yellow Pages and Local Florist Directories compared across the Top 20 US markets. Based on some feedback we decided to run the test again on mid-market cities with populations between 100,000 and 600,000. Testing criteria was the same as used in the previous report. Cities Oklahoma City Tucson Atlanta [...]

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IYP and Local Florist Directory Rankings in Smaller Markets 2009

Top Florist Directory Rankings 2009

RKF — Fri, 14 Aug 2009 20:00:27 +0000

Inspired by Andrew Shotland’s recent review of the top IYP sites based on rankings across various cities (referenced in an earlier post), I decided to run my own test on a number of popular florist directories. I borrowed shamelessly from Andrew’s methodology, so I’ll give a quick outline of my approach before giving you the [...]

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Top Florist Directory Rankings 2009

Top Internet Yellow Pages Sites for Rankings

RKF — Fri, 14 Aug 2009 18:44:39 +0000

Andrew Shotland of Local SEO Guide recently published his research on the top ranking Internet Yellow Pages sites for local businesses. His methodology is laid out in detail within his article, so I won’t repeat it here. In summary, he took the top 20 IYP Business Categories and searched the top 20 US cities by [...]

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Top Internet Yellow Pages Sites for Rankings

Valentine’s Day SEO Project

RKF — Sat, 31 Jan 2009 02:18:56 +0000

Valentine’s Day is fast approaching and internet-savvy florists already have their V-Day products online. Many of you have already begun email marketing campaigns as early as mid-January! Today, I want to talk about an effective way to generate some extra search traffic and funnel it into your ecommerce site. We’re going to go through a [...]

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Valentine’s Day SEO Project

More on tracking URLs

RKF — Thu, 11 Dec 2008 18:43:19 +0000

A few days after I posted on the dangers associated with tracking URLs, Nathan Buggia did it bigger and better. Check out his post on Jane & Robot on URL Referrer Tracking for more detail and better explanation than I gave. But, that’s why Nathan and Vanessa are stars & I am not Post from: [...]

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More on tracking URLs

Dangers of Referral Tracking URLs

RKF — Tue, 25 Nov 2008 17:04:35 +0000

Referral tracking URLs are a fairly common practice. They are used to identify the source of a visitor – for example, if the customer clicked on an AdWords campaign. Tracking referrals in this way can help build useful data to evaluate the effectiveness of different types of marketing. Here’s an example from a Just Flowers [...]

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Dangers of Referral Tracking URLs

Stuff Worth Reading Pt2: Also Mandatory Reading

RKF — Fri, 19 Sep 2008 17:30:07 +0000

We’ve got some really solid info for you this week, and yes – it is mandatory weekend reading. Taking Your Business Online Requires More Than A Website – Bruce Clay Blog The Lisa addresses some of the basic mistakes made by businesses who want to “go online” SEOBook offers tips on Title Tags & Sexy [...]

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Stuff Worth Reading Pt2: Also Mandatory Reading

Stuff Worth Reading Pt1: The Hijack Edition

RKF — Fri, 19 Sep 2008 15:26:07 +0000

“Stuff Worth Reading” is turning into a sort-of weekly round-up of articles on SEO & Internet Marketing that are relevant to retail florists. I’d go so far as to call it required reading, but that’s just me. This time around, I’m splitting this into two parts. Over the past week, two FlowerChat members have been [...]

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Stuff Worth Reading Pt1: The Hijack Edition

Stuff Worth Reading

RKF — Fri, 12 Sep 2008 21:35:15 +0000

Here are a few more articles that have come through my RSS reader that are worth a second look: One of the funniest guys in Search, Stoney de Geyter has started publishing a series of website checklists Scott Buresh talks about the need for flexibility and SEO capabilities in any ecommerce platform An “Oldie but [...]

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Stuff Worth Reading

Claim Your Local Search Business Listing

RKF — Fri, 12 Sep 2008 20:48:12 +0000

Not only is it incredibly helpful to claim your local business listings (you don't even need to have a website!!), it's harmful not to. Just ask some florists who had their listings hijacked by an affiliate marketer.

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Claim Your Local Search Business Listing