I thought I was having a stroke … Looking through florist websites in Columbus, OH, I clicked on these two links consecutively: http://www.flowersbymel.com/ http://www.osuflowers.com/ Confused me … customers must LOVE it!
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From the category archives:
SEO
For many internet users “search” = going to Google or Yahoo! and typing in a few words or a question about what they are looking for. Despite more having internet access commonly available at home and work, many users also “search” for a website address, not understanding the difference between the search box and a [...]
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In an effort to get caught up on my RSS reading, I’m blitzing through some older blog posts, like the recently mentioned article on big chains. Here are a few more items that are worth mentioning: Copywriting Tips For Resellers – Florists aren’t exactly resellers, but most are selling the same product images. How can [...]
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Chances are, if you’ve been on the internet for more than a few days, you’ve come across sites that use Flash. Flash technology is used to deliver rich media and interactive experiences, and can be very visually compelling. Is understandable, then, that Flash is a very popular choice for florist websites. After all, if you’re [...]
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From the negative to the positive – now that we’ve spent more than a week covering the problems caused by duplicate content, lets look at a few ways to create some unique content on your site. Write About You It’s your site – at some point, a visitor to the site is expecting to learn [...]
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It’s time for some reflection and self-examination. Here are some easy tests to see if you have duplicate content on your site, or if your content is mirrored on other sites.
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Typically the sign of a lazy or uniformed website provider, poor URL habits deal a heavy blow to search marketing efforts.
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This is the fourth article in a series on the perils of Duplicate Content. We have previously covered the problems of repeating Title tags and Meta tags across your site. The Problem of Product Descriptions The hazards of using stock images and product description are not unique to the floral industry. Every segment of retail [...]
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SEO advice on how to avoid signals that scream “duplicate content!”
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The misuse and duplication of Title Tag content is one of the most common causes of duplicate content problems for florist websites.
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