Now that I have explained what SEO means for small businesses and how it can benefit one, my posts, from this point would be directed more towards an exploration of what SEO crux consists of. SEO undoubtedly is a very broad term, although the desired end result always remains the same – top rank in [...]
So you find SEO to be an inevitable requirement for small business. Well, it definitely is. No doubt about it, with the way small businesses are gaining prominence in the web market once they implement seo, this fact is proved time and again. If you want more reasons for getting convinced or want to know [...]
In this series of blogs on the importance of seo for small business owners, I am going to explain seo from the basics, go on to elaborate on how powerful a tool it is for marketing, reveal how small business owners can use it to their benefit and finally, give helpful tips on reaching the [...]
Here’s a quick video review I created after reading the June edition of Floral Management from SAF.
Is duplicate content really bad for your website? It can be, but the duplicate content that counts most against you is your own. Just as you can’t control who links to you, you can’t always control what other sites do with your content. Do you have duplicate content on your own site? This can risk [...]
It’s not about you. Sorry. Not even on your very own “About Us” page. This is the one place people most often forget the WIIFM rule- “What’s In It For Me”. Every single page on your website should be visitor-focused, talking about what’s most important to them. And this goes for your About page, too. [...]
When you’re a small business, your marketing budget isn’t going to be big. But growing your business is one of your biggest priorities. So what do you do? You look for low cost ways to promote your business, that’s what! Fortunately, if you’ve got a computer and a phone line, you can get connected to [...]
Ever wonder how Google decides what websites should be displaying on their results page? They actually have an algorithm that nobody but them knows. However, many professional SEOs have come down with a good idea of what contributes to solid search engines rankings. Today I am going to share with you some of these elements [...]
From time to time we like to report on the various Internet Yellow Pages (IYP) directories and Florist-Specific Directories to determine which ones offer the most value to local florists. Our initial report was posted in 2009, and a subsequent comparison report arrived in 2010. More recently we ran our tests to examine the impact [...]
As a florist you need to reach out to potential customers through all outlets. You more than likely have a web site dedicated to your business. Today, it is almost imperative that you do have a web site to assist new and existing customers. While not having a web site for your business can truly [...]