Florists’ Review magazine, the leading publication in the floral industry IIRC, was kind enough to publish an article I wrote on email marketing. I wanted to offer my thanks to David, Kelly, Teresa and all the team at FR for this opportunity.
Now, let’s continue the discussion. While email marketing has been discussed on FlowerChat several times, I’m interested in hearing your thoughts about the article and email marketing in general. What works for you? Tell us about your Epic Fails! Was anything in the article unclear?
I want to hear from you!
{ 2 comments… read them below or add one }
Whilst I think email marketing can get a short term response, articles are more important. Genuine unique content and fresh ideas help the search engines see a theme. Get to work!
I agree with Sheffield Florist. Email campaigns gets you a short spike on your traffic. Unique content is the way to go and link generation. The more unique links you have within you niche area the better.