Dangers of Referral Tracking URLs

November 25, 2008

Referral tracking URLs are a fairly common practice. They are used to identify the source of a visitor – for example, if the customer clicked on an AdWords campaign. Tracking referrals in this way can help build useful data to evaluate the effectiveness of different types of marketing.
Here’s an example from a Just Flowers PPC [...]

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So where you been?

November 21, 2008

It’s been a long time … far too long, in my opinion, since I’ve been able to post on the Florist SEO blog.
You see, things have been a little crazy around Strider HQ of late. We’ve had a crush of florists registering for our Florist 2.0 ecommerce sites, and everyone wants to be live before [...]

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Stuff Worth Reading Pt2: Also Mandatory Reading

September 19, 2008

We’ve got some really solid info for you this week, and yes – it is mandatory weekend reading.

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Stuff Worth Reading Pt1: The Hijack Edition

September 19, 2008

“Stuff Worth Reading” is turning into a sort-of weekly round-up of articles on SEO & Internet Marketing that are relevant to retail florists. I’d go so far as to call it required reading, but that’s just me.
This time around, I’m splitting this into two parts. Over the past week, two FlowerChat members have been instrumental [...]

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Is Your Web Designer Keeping Secrets?

September 13, 2008

Kalena Jordan of Search Engine College writes an entry-level article aimed at small business owners. She offers tips on dealing with your web designer to make sure your site is SEO friendly. She even uses florists as an example :)

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Stuff Worth Reading

September 12, 2008

Here are a few more articles that have come through my RSS reader that are worth a second look:

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Claim Your Local Search Business Listing

September 12, 2008

Not only is it incredibly helpful to claim your local business listings (you don’t even need to have a website!!), it’s harmful not to. Just ask some florists who had their listings hijacked by an affiliate marketer.

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Seeing Double

September 12, 2008

I thought I was having a stroke …
Looking through florist websites in Columbus, OH, I clicked on these two links consecutively:
http://www.flowersbymel.com/
http://www.osuflowers.com/
Confused me … customers must LOVE it!

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Site Review – A Vanity Fair Florist

September 11, 2008

This review could have been written about any of a thousand florist websites suffering from the same malady: The knowledge that a website is necessary, but no guidance as to what to do with it to be successful.

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Hat Tip To The Queen of Floral SEO

September 10, 2008

One of my favourite people ever, not to mention favourite florists, is Cathy Hillen-Rulloda. I think she hates it when I say that in public … but, that’s the price she has to pay for being awesome.
In addition to being featured in an article on small business online success on Search Engline Land, Cathy was [...]

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