I haven’t started writing on Pay Per Click marketing, yet, for this blog. It’s a very effective tool, but one that florists fear because it’s the unknown, and it costs money 
So, in lieu of my own writing on PPC, which will wait until we’ve covered more organic SEO content, here’s an article on PPC tactics from 16 year old Harrison Gevirtz (who makes more in one month than your average flower shop in a year – no lie!).
