I’m going on about 5 years of suggesting, begging, cajoling and pleading with our fellow local florists to add and feature unique content – both in descriptive text and in floral product selections.

Sadly, there’s some very bad advice being given by a few vocal florists that ‘off-the-shelf’ wire service product are the best way to go. For the few that have older websites and good SEO in other areas, it can work. But for the vast majority of local flower shops, your wet noodle analogy rings far too true.

Looking forward to reading this duplicate content series. It’s much needed.